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27 March 2014

cukoo review


 "There are as many forms of love as there are moments in time," wrote Jane Austen about the most colourful of our feelings and in Cuckoo, we see love budding between characters for whom the very concept of colours is alien. For, both Tamizh and Suthanthirakodi (aka Kodi), the romantic interests in the film, are visually challenged. The film is based on a real-life couple whom the director interviewed for a magazine article. The director actually inserts himself into the film as a character, a narrator to the audience and an enabler to the lead pair.

What is refreshing about the film is that it treats the disability of the lead characters in a matter-of-fact way and seldom resorts to manipulation. Tamizh, Kodi and their circle of disabled friends are as human as the rest of us and we never see them wallow in self pity. The romantic track between Tamizh and Kodi actually includes elements that we have seen in our movies earlier — the initial hate gradually turning into love, peer pressure, familial disapproval and even a whiff of the 'paakamaley kadhal' sub genre (in the final segment) — but what makes the film feel unique is the setting and the array of interesting supporting characters that the director has created. There is the wisecracking Ilango, Tamizh's friend who is also visually challenged, Murugesan, an admirer of Tamizh's singing (he is a singer in a music and dance troupe with oddball characters), the much-married owner of the troupe Kuberan Chandrababu, the MGR, Vijay and Ajith look-alikes, Kodi's friend Sangeetha, her reader Vinod (who she initially wants to marry), a cop who is humane enough to take pity on Tamizh but is human enough to take a part of his cash, a political underling who isn't above asking for money to get a job placement but will lash out at any disrespect to women and so on.

A significant portion of the film takes place in something as recognizable as railway platforms (PK Varma's backlit frames makes these places seem so beautiful) but we get to see the lives of people whom we normally, like the character of an elderly office-goer in the film, turn a, umm, blind eye to in real life. We also get a feel of the world of the visually challenged. We see how they learn and read, how close knit they are, and even how they 'see' the world differently; Tamizh is sensitive to sounds while Kodi seems to identify things more with smell — he identifies her approach with the sound of her footsteps while she gives him a perfume so that she can make him out at once.

The film turns somewhat melodramatic with the track involving Kodi's brother, Sekar. He is a security guard with a pregnant wife and tries to exploit his sister's disability. He wants to get a government job for her as a teacher, only because that will mean more money. And, to do so, he is willing to get her married off to Jilaki, his friend and an auto driver, who doesn't seem to be a nice person at all.

The film would have benefitted if it had gone through another round or two of editing at the scripting stage. Murugan, a one-time journalist, wants to present the story as true as possible and in his quest, he doesn't exercise his rights to take creative liberties in telling this story as a director as much as he should have done. This turns the film into a somewhat indulgent effort and given that many of the story's arcs are familiar, we, at times, feel restless when the film takes its own sweet time to move on to the next scene. And, in the climatic portions, Dinesh, who is superbly natural as Tamizh, is made to go melodramatic (starting with Tamizh getting picked up by cops), and this change of tone makes the final half an hour of the movie feel cinematic.

Western Digital, has introduced its My Cloud National Attached storaged(NAS)


Storage solutions company, Western Digital, has introduced its My Cloud NAS (Network attached storage) drive in India. The solution allows users to organize, centralize and store digital content from all of their computers and mobile devices and access the files from any connected device. 

My Cloud is available in 2TB, 3TB, and 4TB capacities, providing large storage capacity with no additional monthly payment. Users can also attach a compatible USB 3.0 hard drive directly to the USB expansion port on the My Cloud drive to expand the drive's storage capacity. 

Users can connect the My Cloud personal drive to the internet, and get anywhere, any-device access without paying monthly fees or storing content on a third party server. 

The My Cloud drive allows users to connect their computers and mobile devices with WD's free desktop and mobile apps. It offers direct file uploads from mobile devices, allowing files and videos to be moved to My Cloud, freeing up space on tablets and smartphones. 

The drive can be used to stream movies and music to any DLNA-certified multimedia device such as a media player, smart TVs and gaming consoles. 

Users can also use My Cloud to back up their computers and digital files through WD SmartWare Pro software on PCs and Apple Time Machine backup software on Macs. 

My Cloud is currently available at leading resellers and WD's channel partners across India. It is available at a price of Rs 10,999 for 2TB, Rs 12,999 for 3TB and Rs 14,999 for 4TB.

4 March 2014

The 4th dimension to reach consumers

When Kaushik Krishnan first heard of the Celebrity Cricket League (CCL) concept, which is fielding the country’s top actors, he rushed to get tickets.
The fourth edition of the cricket league is currently under way and it’s got drama and glitz on the ground.
But what the 24-year-old movie enthusiast did not expect was 4D images of his celluloid favourites on his 5-inch smartphone when he trained it on the posters at the stadium. It is an emerging technologycalled Augmented Reality, which is slowly evolving as a vehicle of brand promotion.
Vijay Karunakaran, who two years ago founded ingage, the Chennai-based company that delivered the tech goods to CCL, says there a clutch of brands riding his technology to get to the customer: “When the CCL people approached us, they had the youth in their minds. They wanted to promote their brands on a platform considered ‘cool’.”
How it works

The idea is to fit image-processing technology into the operating system of a smartphone, and build a software (the app) that can throw up images when an pre-identified object is picked by the camera of the phone. “Basically, the image caught on the smartphone’s camera is enhanced to the fourth dimension through software,” says Karunakaran.

He had worked with Intel for 14 years, doing development work on the tech giant’s Atom processor. His company now provides the platform for a clutch of brands including Mitsubishi Pajero, GRTHotels and Resorts, PayPal, and som big brands are set to get on board. The Rajnikanth-starrer Kochadaiiyaan is being promoted by Karbonn Mobiles on ingage’s platform. His revenue flow is two way: In cases where the platform is licensed to the brand, the company gets an upfront payment and revenue share for every unit sold, and from brands for which campaigns are run for a fixed period, there are content development and promotional charges.
The charge for renting ingage’s platform to advertise a product is at ₹1-3 lakh a month.
The technology itself has its roots in the US, where small-time application developers write such software for a variety of brands, from realty developers wanting to inform buyers of their properties toretailers advertising new merchandise.

27 February 2014

Cloud computing demerites


Cloud also having some disadvantages:

  1. Cloud is not security and privacy 
  2. Dependency and vendor lock-in
  3. Limited control and flexibility
  4. It is should be need internet access

Cloud computing merites

The cloud computing having many advantages,but this 10 is very important 
  1. Cost Efficiency
  2. Convenience and continuous availability
  3. Backup and Recovery
  4. Cloud is environmentally friendly
  5. Resiliency and Redundancy
  6. Scalability and Performance
  7. Quick deployment and ease of integration
  8. Increased Storage Capacity
  9. Device Diversity and Location Independence
  10. Smaller learning curve

25 February 2014

Categories of Cloud Computing

There are mainly four models of cloud computing:
  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (SaaS)
  • Network as a Service (Naas)
Infrastructure as a Service (IaaS): This is the most basic cloud-service model, which provides the user with virtual infrastructure, for example servers and data storage space. Virtualization plays a major role in this mode, by allowing IaaS-cloud providers to supply resources on-demand extracting them from their large pools installed in data centers.
Platform as a Service (PaaS): In this model, cloud providers deliver to the user development environment services where the user can develop and run in-house built applications. The services might include an operating system, a programming language execution environment, databases and web servers.
Software as a Service (SaaS): In this model, the cloud provides the user with access to already developer applications that are running in the cloud. The access is achieved by cloud clients and the cloud users do not manage the infrastructure where the application resides, eliminating with this the way the need to install and run the application on the cloud user’s own computers.
Network as a Service (Naas): The least common model, where the user is provided with network connectivity services, such as VPN and bandwidth on demand.
But we are study only three services(first three).