E-commerce giant eBay on Friday unveiled a new logo to
reflect the changing nature of online marketplace globally. The online
shopping portal has had the same logo since the 1995 when it was first
launched.
The new logo was unveiled by the company’s
President Devin Wenig. “Our refreshed logo reflects the global online
marketplace eBay is today and symbolises a dynamic future,” Wenig said
in a statement.
The US-listed company’s original logo
was an unevenly-spaced jumble of both lower-case and capped letters,
each overlapping one another. The new one, however, features linear and
evenly-spaced letters.
It reflects “a global online
marketplace that offers a cleaner, more contemporary and consistent
experience, with innovation that makes buying and selling easier and
more enjoyable,” he said.
eBay has retained some key
elements of the previous logo, including the colour palette.
“Our vibrant eBay colours and touching letters represent
our connected and diverse eBay community — more than 100 million active
users and 25 million sellers globally and growing,” he said.
The new look will begin to appear across eBay sites across
the globe from next quarter.
Founded in 1995, eBay is
one of the notable success stories of the dot-com boom and is now a
multi-billion dollar business with operations localised in multiple
countries.
eBay’s logo revamp comes just a few weeks
after technology giant Microsoft came out with its new look after 25
years.
In the last one year, the Indian e-commerce
space has grown tremendously with the mushrooming of e-retailers like
Snapdeal, Fashionandyou and Flipkart, among others.
eBay
also said it is bullish on mobile commerce.
“Our
mobile apps have been downloaded 100 million times, and this year we
expect over $ 10 billion in volume transacted via mobile,” it added.
