ABIBA Systems, founded in 2006, is a specialist telecommunications
business intelligence and analytics software firm, with a product and
services portfolio. Headed by Sathya Karthik, it is an organisation
which helps telcos across the globe realise business profitability
through our solutions and consultant driven approach. The company claims
to be differentiating its business intelligence (BI) and analytics
offerings through domain centric approach and business user driven
solutions, which can also co-exist with existing data and BI solutions.
ABIBA has invested its effort and resources into defining the product
framework to meet the business requirements, the technology used, the
business challenges it addresses and the user interface functionalities
supported. Need for your business
The telecom industry is unique from other industries in many aspects in
terms of regulations, functions employed, data environment, technology
requirements, subscriber behaviour etc. But operators trying to
customise generic business intelligence and analytics solutions to the
telecom sector are not able to exploit its full potential. Customisation
leads to prolonged deployments and huge costs. Even post customisation,
most of the generic solutions fail to address the specific requirements
of operators. In today's dynamic and competitive telecom landscape, it
is essential for decision makers in telcos to have absolute clarity on
their performance across functions to take meaningful decisions. ABIBA
helps telcos achieve clarity and insights of their operations, by
introducing TeleViewTM, an integrated management performance analysis
system for the executive of telecom industry. This business performance
analysis tool has been developed by drawing on deep understanding of the
data generated in telecom from diverse data sources like MSC, billing,
CDRs, prepaid systems, CRM etc. It equips the managers in telecom
industry with critical enterprise information which translates into
power and speed required to make actionable business intelligence a
reality -even in real time.
Our product TeleView comes integrated with a database, data capture and
data processing component. Based on a modular architecture it covers
different operational areas like activation, usage and prepaid
recharges. TeleView comes with pre built telecom specific processes and
users can also define new metrics and charts with the help of the
dashboard. It acts as an effective decision support system for the
middle and the senior management in a dynamic telecom market.
Hence our solutions, pre-built for telecom, address all these
shortcomings of the generic BI & analytics solutions.
Initial Challenges
For the first couple of years some of the challenges that we faced were
changing technologies, acquiring and retaining resource – both technical
and at domain levels. We were in pursuit of building solutions rather
than products. Hence, our solutions had to showcase how they
differentiated from the other solutions in the market. However, for the
past 3 years our challenge has been to acquire customers, to generate
and grow revenues of the organisation.
How unique is the idea?
We are probably the only telecom BI-analytics solution providers in
India with a full suite of offerings from basic BI to advanced
analytics. Analytics has increasingly become a major part of business
analysis as data management becomes increasingly excess and complex. At
ABIBA Systems, we provide analytical solutions for different industry
verticals. Using the right combination of technology and domain
knowledge, our solutions help business users understand the problem
areas, identify additional business opportunities, implement strategies
and track the performance of their businesses.
Further, analytics helps to understand churn by analyzing churn in
different customer segments. Some of the analysis includes –
Analysis of Overall churn - This is done using graphs. This can be done
over a period of time OR for a specific time period. The patterns and
trends in the graphs reveal unsuspected information and hence analysis
can be done.
Analysis of segment level churns - How is churn in different segments
like regions, products and customer categories? Is there any pattern in
the churn of fresh activations across distributors and retailers for
prepaid subscribers?
Finding out the segments with highest and lowest churn would help focus
customer retention efforts.
Using analytical models, we can predict the likelihood of churn of
specific customers OR customer groups. This process is called churn
scoring and these predictions are based on previous customer behaviour
and statistics. The behaviour of past churn customers is understood by
performing several processes on historic data. This is applied to active
customer database to predict the future churns.
We provide solutions for segmentation and profiling of customer
information. Segmentation of the customer base using multiple variables –
demographic, psychographic and behavioural – is a standard analytical
approach used in many industries to identify the customers with similar
behaviour.
Finances
We are internally funded now. We are in the growth phase where we are
open to external funding to rapidly scale up our business. I am looking
for a fit in investor profile in terms of sector-funding size-investment
horizon amongst potential investors.
Learnings
Focusing on domain strengths pays off in the longer term. Staying alive
to shifts in market paradigms is important for success of the business.
Identifying the key customer influencers and aligning our strategy with
that eases the customer acquisition challenges. Invest in people – they
are the best resources of an organization.
Future Plans
To grow ABIBA into a mid-sized software company by achieving higher
revenue growth in the next 3 years. Expand the geographical presence.
Build industry leading solutions for emerging business areas – social
network analytics, big data, cloud and mobility. Work on our SaaS
offering to strengthen the revenue streams.
