BlackBerry on Thursday announced the launch of its new social BlackBerry 9720 smartphone in India, priced at Rs 15,990.
The BlackBerry 9720 smartphone features a spacious BlackBerry
keyboard with keys for optimal typing, a 2.8'' touchscreen and trackpad
for easy navigation.
The device runs on BlackBerry 7.1 OS, which features an updated
interface that lets you swipe to unlock the phone or access the camera
from the lock screen, as well as additional enhancements.
Available in a variety of vibrant colors, the new smartphone comes packed with all of your favorite social apps.
"The new BlackBerry 9720 smartphone builds on the incredible
success of the BlackBerry 7 OS," said Sunil Lalvani, Managing Director
for India at BlackBerry. "This new smartphone provides an ideal choice
for urban youth and customers who are looking to upgrade from a feature
phone or existing BlackBerry Curve smartphone to an affordable,
easy-to-use smartphone with rich messaging and social networking
connectivity."
The device features a dedicated BBM key and BBM Voice.
The latest version of BBM, which features BBM Channels, will also
soon be available for download on the BlackBerry World storefront, said
the company.
The smartphone also integrates BlackBerry Balance technology,
which separates work from personal content on the smartphone, supporting
the needs of the enterprise and the BYOD customer.
The BlackBerry 9720 smartphone is expected to be available from authorised retailers in India from September 14.
